The Evolution of Casino Marketing Strategies
Casino marketing has experienced notable changes over the decades, adjusting to new technologies and consumer behaviors. In 2023, a report by the American Gaming Association highlighted that casinos are increasingly leveraging data metrics to tailor their marketing strategies, resulting in a more tailored experience for players. One influential figure in this transformation is Bill Hornbuckle, the CEO of MGM Resorts International. You can explore more about his perspectives on his LinkedIn...